Editorial site + dynamic menu
Mercearia do Norte
A window that invites you in — not a shopping cart.
The brief
A family grocer stocked with produce from northern Portugal needed an online window — without becoming e-commerce. The result: a menu that shifts with the seasons, deliberate product photography, and tasting bookings.
The starting point
The grocer had an unusual problem: it sold well, but only to people who already knew the shop. The owners didn’t want an e-commerce store — they wanted people to walk through the door, smell the produce, talk.
The brief carried one blunt line: “We don’t want to sell online. We want people to come to the shop.” That defined everything.
The approach
We treated the site as a long calling card — with scent, weight, and context. No buy button, no cart. Deliberate macro photography, copy that tells the produce’s origin rather than its price.
The owners edit the menu every season, straight from Sanity Lite. The price appears only in the shop — by design.
The outcome
The site became the reason for the first visit. People arrive at the shop asking for something they saw online — and stay half an hour.
Before / after
The contrast, without the rhetoric.
The generic directory listing, before — and the editorial seasonal menu, after.
moment
A menu that shifts with the seasons
Four times a year the owners swap the digital window. No developers, no invoices — just the produce of the season, photographed with intent.
Moments
Closer to the project.
The pieces of the set
Stack.
- 01
Astro
Pure static — perfect for windows that don’t sell.
- 02
Sanity Lite
The owners edit seasons without calling us.
- 03
Cloudflare Pages
Global CDN, zero hosting cost.
Results
Metrics.
+0%+0% - In-store visits · first quarter
- 4m 12s
- Average time on page
00 - Lighthouse — Accessibility
€0€0 - Hosting cost · year