Atelier de Restauro

The atelier ran on word of mouth and a Facebook page. Each restored piece — weeks of work — vanished into a feed within seconds. There was no archive, no spec sheet, no way for a new client to grasp the level of the craft before picking up the phone.

The brief had one firm requirement: no template, no stock photos, nothing that read as a shop. The site had to carry the weight of a museum catalogue.

We began on paper: three weeks researching the archives of Portuguese workshops, typefaces over sixty years old, and antique-fair leaflets. The direction settled early — a lively serif, high contrast, numerals in italic.

The information architecture serves the craft: every piece carries a spec sheet — materials, dates, years of use. Scheduling connects straight to the atelier’s calendar, with no middlemen and no forms lost in an inbox.

The atelier publishes new pieces on its own, through Sanity, without calling us back. The archive became the sales tool — clients arrive at the first meeting already talking about a specific piece.